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Case study

No Label Ventures.

Presentation-style website for No Label Ventures, a VC fund backing immigrant founders. Designed by Hunch, built by us.

Client
No Label Ventures
Deliverable
Website build (design by Hunch)
Year
2023
Live site
nolabel.ventures ↗
No Label Ventures wordmark split by a green gradient line
Cue 01

The brief

No Label Ventures is a VC fund, led by General Partner Ramzi Rafih, that backs immigrant entrepreneurs. The site had to make that case the way a founder pitches: one idea at a time, in order. It was a collaboration: design studio Hunch designed the site, and we built it.

Cue 02

The approach

The site reads like a presentation. Visitors move through four chapters, Thesis, Portfolio, About us and FAQs, with a progress nav on the left showing where they are. Text reveals as you read, and one gradient line runs through the whole site, tying the chapters together. We built every animation, in plain HTML and JavaScript with GSAP.

Cue 03

The result

Live at nolabel.ventures.

Thesis chapter: "No Label Ventures backs immigrant entrepreneurs", text revealing line by line
Chapter one: the thesis, revealed line by line
Portfolio chapter listing the fund’s companies, with chapter navAbout us chapter introducing General Partner Ramzi Rafih
Portfolio and About us, with the chapter nav on the left
Tech & tools
  • HTML
  • JavaScript
  • GSAP
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Cue 04 — Get in touch

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