RE-Defined.
Strategy, copy, design and build for a flexible workspace directory with a consultancy behind it. The client credits the site with tripling their ROI.
- Client
- RE-Defined
- Deliverable
- Strategy, copywriting, design + build
- Year
- 2021
- ROI, as reported by the client3×
- By MappAcquired
The brief
Founders Oliver and Jibran were launching RE-Defined: a searchable directory of flexible and coworking space, backed by their consultancy in running those spaces. The site had to serve two audiences at once: tenants looking for somewhere to work, and landlords weighing up flex space in their own buildings.
The approach
We took it end to end: strategy, copywriting, design and build. Jibran had already built the searchable index in Python, so we built the website as a wrapper around it, turning his data into search, map results and building pages. For landlords, we added tools that put numbers on the opportunity: a flex office valuation by postcode and a quick appraisal of net rent.
The result
The client credits the site with tripling their return on investment, and RE-Defined was later acquired by Mapp.
Two audiences, one site
Tenants search
Search by location and team size, then browse results on a map and a list, with a page for each building.
Landlords appraise
A valuation tool and appraisal calculator show landlords what a flexible scheme could earn in their building.
Built on Jibran's index
Every search runs on the Python index Jibran built. Our site wraps it in a clear, fast front end.
- Python