Gridware.

Strategy, design and build for Sydney cybersecurity firm Gridware: a 401-page WordPress site rebuilt around a clearer mega menu, to turn strong search traffic into enquiries.

Client: Gridware Cyber Security
Deliverable: Strategy, design + build
Year: 2025
Live site: gridware.com.au ↗

Gridware homepage: "Cyber security services that protect Australian businesses" over a blue-to-orange gradient

Pages moved to the new design401
Ways into Solutions: service, product, industry, regulation4

Cue 01

The brief

Gridware is a Sydney cybersecurity company. Its SEO was already excellent and brought in plenty of traffic, but too few visitors became customers. The WordPress and Elementor site had grown hard to maintain, and Gridware had a new brand it wanted to show off.

Cue 02

The approach

We designed and built the new site from scratch. Rather than patch the old build, we re-engineered it into something the team can keep up to date, then carried all 401 pages into the new design. Key pages were rewritten to lead visitors towards an enquiry, while protecting the search rankings that were already working.

Cue 03

The result

A site that looks like the new Gridware, is easier to run day to day, and gives the traffic it already earns a clear route to "Talk to an expert".

Solutions mega menu open on Services, with six core services and their one-line descriptions — Solutions mega menu: core services first

Redrawing the navigation

Cue 01

The problem

Most visitors find their way around through the mega menu, and Gridware's range is wide: services, products, industries and regulations. The old menu gave them all equal weight, which made it hard to know where to start.

Cue 02

Core services first

Solutions now opens on the six core services, each with a one-line description. Products, industries and regulations sit one click away as tabs, so the SEO pages stay easy to reach without crowding the main offer.

Cue 03